Why has PDSA produced this Report?
The purpose of the PAW Report is to provide an in depth analysis of current welfare issues and pet wellbeing in the UK. This means each year PDSA can reflect on how healthy and happy pets are.
The PAW Report is based on the five welfare needs of companion animals as detailed in the Animal Welfare Acts. Each year, respondents are surveyed about each of the five welfare needs, in direct relation to their pet, and their level of knowledge in each area. This year we have delved deeper into the demographics of pet owners so we can target initiatives and help those most in need to improve the welfare of their pets.
The Report is produced in conjunction with YouGov, one of the UK’s leading research companies. YouGov has an established track record of consistently accurate and high quality survey data, representing all ages, socio-economic groups and other demographic types. We can then use these results, year on year, to provide pet owners with the support they need to give pets in the UK the lives they deserve.